5 Simple Steps to Pitch for Profit
Video by Janeen Vosper, Member of Your Key Business Advisors Network
How to construct and deliver a really effective business pitch that will have people paying attention and taking action.
By using these five simple steps, it’ll help you remember the structure of your pitch.
That way it can be adaptable to your audience, or to the products that you’re delivering. Let’s run through these five steps.
The first one is explaining What Do You Do?
And this is the one that will engage people. So it’s not talking about the technical part of what you do is how you help people the benefits to people.
Why What You Do Works?
This is the second step we’re going to talk about. Why What You Do Works?, for your clients or your customers.
Why Do You Stand Out?
The third is why should someone deal with you specifically, Why Do You Stand Out? in the marketplace?
The Fourth step is Why Now?
Why is it critical that somebody works with you now, this is such an important point to add into your pitch because you want people taking action.
Fifth is What Next?
What is it that you want people to do?
I’m going to run through these five steps and give you an example.
Here we go. What do you do?
Well, I provide coaching that empowers my clients so that they can do what they didn’t believe was possible, giving them the skills to step up the confidence to stand out and to be recognized as the go to expert in their industry. They will see how I’ve sort of said that’s what I do, I think in what we’ve got a couple of sentences, short sentences there. That explains what I do. And that’s what you need to be able to do is explain what you do and how you help people in just a couple of sentences.
The next part is why it works. When they gain the confidence and skill base to deliver a clear message about why and what they do.
It sets them apart in a crowded marketplace, but that’s why it works because they’ve got the skill base they’ve got the confidence to to be able to speak about what they do.
The third part is Why You. Why is it important somebody is going to work with you. “Having run a multimillion dollar business and won multiple speaking competitions, including representing my country and having helped hundreds of clients I understand the steps it takes to establishing an outstanding personal brand.
Now I share all those secrets with my clients so they can be seen and create the successful business of their dreams”. You need to give your own kudos. If you’ve got something that will set you apart you your degrees of the how long you’ve been in business, or the dollar value that you take in business too.
I know when I do a sales pitch I talk about the millions of dollars that I took that business to earn a little bit more specific, because it’s a sales pitch for thinking about why someone will want to deal with you again in just a couple of sentences.
And Why Now, is it critical now that someone would want to deal with you? My example, with more and more people turning to running their own businesses is more critical than ever, that people know how to stand out. When they do their phone starts ringing are really getting that advantage in there as well at the importance of why it’s important now, but an advantage for taking action now.
The importance of this step is leads into that what next What do I want people to do?
Well, now I’m going to introduce myself because they wouldn’t have remembered it at the beginning. But now they’ll go well, I think this is something I’m interested in, and they pay attention.
So, “my name is Janine Vosper, I am offering 3 x 20 minute business brainstorming sessions this week for free, and I would love to chat. If you could see how standing out would be a benefit to you. Let me know and I will send you an invitation.”
So it’s not a big hard sales push that in this case I’m giving something away for free you might have something you want somebody to sign up for or come to a free webinar or something but it can’t in a pitch.
You’re not selling anything. You’re engaging with people so that they will take action to understand more about what you do and how you can help them.
Again, I’m Janeen Vosper if you do want to talk with me any further then I get in touch with me at my website – https://janeenvosper.com Or in Your Key Business Advisors Network – https://yourkeyadvisors.com.au I look forward to speaking with you.